PETALING JAYA: Since the Covid-19 breakout, customer enquiries and business volumes for death planning have increased for bereavement care provider Nirvana Asia Sdn Bhd, said chief operations officer Datin Lee Jye Chyi.
βThe resulting lockdown has taken people away from the distractions of daily life and given them more time to contemplate about life in general and consider their own needs in terms of life planning for services such as insurance, will writing, and funeral planning,β Lee told SunBiz.
Nirvana provides funeral services and products such as columbarium niches (urn compartments) and burial plots. About 90% of its sales are generated from funeral planning services, also known as βpre-needβ service in the company, which means the service is not intended for immediate use.
Lee said there is a growing awareness about the importance of end-of-life planning and its benefits as people are now open to discuss a topic which was once regarded as taboo.
Recently, Nirvana and local death planning startup Bereev joined forces to combine both the βhardwareβ and βsoftwareβ of death preparation into a single experience to change the way people think about and deal with their mortality.
βWe provide the βhardwareβ in terms of funeral arrangements and planning while Bereev provides the βsoftwareβ in which to ensure whatever the customer has planned is heard and honoured. What we do share are similar philosophies and goals which are to encourage and promote pre-planning among the populace. Bereev, in fact, complements us in this aspect.
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